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Pink Smudge

HELLO

I’m Lijha Stewart, a Creative Director and Makeup Artist with over 20 years of experience in the beauty, fashion, and advertising industries. I specialize in creating high-impact imagery and video content that captures and elevates the essence of a brand. I’m passionate about inspiring and educating makeup artists at all levels, helping them grow both creatively and technically.

Over the course of my career, I’ve had the privilege of working with some of the most recognized beauty brands in the industry, including Sephora Collection, Danessa Myricks Beauty, Givenchy, MAKE UP FOR EVER,  L'Oréal Paris, Revlon, IT Cosmetics, One Size Beauty,M.A.C. and many more. My expertise extends beyond artistry to include education, product development, messaging, creative strategies. I’ve written and facilitated comprehensive training programs for both internal and external makeup artists and served as a brand ambassador and media expert, creating on-camera content and contributing to strategic brand initiatives.

With a Bachelor’s degree in Marketing Communications, I bring a unique perspective to my work, blending creativity with strategic thinking to align brand messaging and drive measurable results. I’m often sought after by beauty editors for my industry insights and am known for building strong, lasting relationships with key stakeholders.

Whether I’m directing on-set artistry, leading a creative team, crafting global creative strategies, or developing engaging social content, I bring a combination of creativity and strategic vision to every project. 

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